What to sell on Amazon in the second half of the year
Amazon is a very important marketing node in the second half of the year. The second half of the year is also Amazon’s peak sales season. Amazon is the largest e-commerce retail platform in Europe and the United States. There will also be many seasonal holidays in the second half of the year, such as Thanksgiving and Halloween. Christmas and other specific holidays, some popular products are also set according to these holidays, you can stock up in advance.
July
Back to school season
Best sellers: electronics, groceries, food, computers, office, children’s clothing, school supplies
Best-selling sites: United States, Canada, Mexico
summer vacation
Best sellers: sunscreen, sunglasses, swimwear, bath towels and other beach and swimming supplies, inflatable swimming pools, trampoline grill tools and other outdoor sports products, tents, sleeping bags, portable stoves, hiking boots and other camping supplies.
Best-selling site: Japan Station
National Day
Best sellers: gardening and outdoor, groceries and gourmet food, event and party supplies
Best-selling site: Canada
American Independence Day
Best sellers: gardening and outdoor, groceries and gourmet food, event and party supplies
Best-selling site: US station
Ocean Festival
Best sellers: swimwear, flip flops, travel goods, beach towels, barbecue supplies
Best-selling site: Japan Station
August
Gurban Festival
Best sellers: perfume skin care, earphones, electronic accessories, home decoration [bedding, kitchen supplies
Best-selling site: Middle East
Back to school
Best sellers: electronic products, mobile phones, electric chests, wireless earphones, electronic accessories, office supplies, household storage
Best-selling site: Middle East
National Day
Best sellers: flags, party supplies, disposable plates, napkins, beach clothing, red clothing
Best-selling site: Singapore Station
Mountain Tour Festival
Best sellers: outdoor mountaineering products
Best-selling site: Japan Station
freedomsale
Best sellers: home electronics, kitchenware, home appliances, fashion, sports, games
Best-selling site: India
Obon
Best sellers: travel goods
Best-selling site: Japan Station
National Video Game Day
Best sellers: electronic games, game consoles, peripheral accessories
Best-selling site: Singapore Station
Super discount day
Best sellers: all categories
Best-selling site: Middle East
September
Campus Sports Season
Best sellers: children’s sports shoes, digital cameras, camcorders, memory cards
Best-selling site: Japan Station
Discount carnival
Best sellers: all categories
Best-selling site: India
The third quarter maternal and child category exhibition and sale
Best sellers: maternal and child products
Best-selling site: Singapore Station
Mexico Independence Day
Best sellers: all categories
Best-selling site: Mexico
School day
Best sellers: stationery, writing materials, Xie Gong software, books, notebook mats, green bags and other student supplies, mat products, clothing
Best-selling site: European station
Father’s day
Best sellers: men’s clothing, first sets, fishing rods, electronic products, outdoor sporting goods
Best-selling site: Australia
Labor day
Best sellers: gardening, outdoor groceries, food events, party supplies
Best-selling sites: U.S. Station, Canada Station
Diwali best sellers: best sellers in all categories: India
Respect for the Aged Day
Best sellers: clothes, shoes, electronic equipment, blankets, slippers, other products for the elderly
Best-selling site: Japan Station
Oktoberfest
Best sellers: alcoholic beverages
Best-selling site: Singapore Station
Technology Promotion
Best sellers: mobile phones, earphones, wearable devices, wireless accessories, mobile phone cases
Best-selling site: Middle East
October
Autumn Maple Season
Best sellers: hiking, mountain climbing, digital cameras, video recorders, memory cards, travel goods
Best-selling site: Japan Station
Middle East Electronics Show
Best sellers: electronic products
Best-selling site: Middle East
Canadian Thanksgiving
Best sellers: groceries and gourmet food, event and party supplies, dining utensils, baby clothes
Best-selling site: Canada
Halloween
Best sellers: special home decorations, special clothes
Best-selling sites: US, Canada, Europe, Australia, Japan
November
Winter in the Northern Hemisphere
Best sellers: winter clothing, winter outdoor products, warm products, household products
Best-selling sites: U.S. Station, Canada Station, Europe Station, Japan Station
Institutional and corporate peak season promotion
Selling best-selling products: computer and audio and video equipment, office electronic writing tools, tea room supplies, hotel fast-moving products, company decorations
Best-selling site: US station
Thanksgiving Day
Best sellers: groceries, gourmet food, baby clothes, kitchenware and meals, events and party supplies
Best-selling sites: U.S. Station, Canada Station, European Station
Black Five Net One
Best sellers: groceries, gourmet food, baby clothes, kitchenware and meals, events and party supplies
Best-selling sites: United States, Canada, Europe, Japan, Australia, India, Singapore
December
Ski season
Best sellers: ski clothing, ski supplies, humidifiers, virus protection products, masks, disinfectants, hot water bottles, thermal socks, underwear, boots and gloves
Best-selling site: Japan Station
Wardrobe Festival
Best sellers: winter clothing, plus size women’s clothing
Best-selling site: India
Year-end toy promotion
Best seller: toys
Best-selling site: Singapore Station
Christmas
Best sellers: all categories
Best-selling sites: United States, Canada, Europe, Japan, Australia, India, Singapore
