What to sell on Amazon in the second half of the year

763305893@qq.com
3 min readOct 21, 2021

Amazon is a very important marketing node in the second half of the year. The second half of the year is also Amazon’s peak sales season. Amazon is the largest e-commerce retail platform in Europe and the United States. There will also be many seasonal holidays in the second half of the year, such as Thanksgiving and Halloween. Christmas and other specific holidays, some popular products are also set according to these holidays, you can stock up in advance.

July

Back to school season

Best sellers: electronics, groceries, food, computers, office, children’s clothing, school supplies

Best-selling sites: United States, Canada, Mexico

summer vacation

Best sellers: sunscreen, sunglasses, swimwear, bath towels and other beach and swimming supplies, inflatable swimming pools, trampoline grill tools and other outdoor sports products, tents, sleeping bags, portable stoves, hiking boots and other camping supplies.

Best-selling site: Japan Station

National Day

Best sellers: gardening and outdoor, groceries and gourmet food, event and party supplies

Best-selling site: Canada

American Independence Day

Best sellers: gardening and outdoor, groceries and gourmet food, event and party supplies

Best-selling site: US station

Ocean Festival

Best sellers: swimwear, flip flops, travel goods, beach towels, barbecue supplies

Best-selling site: Japan Station

August

Gurban Festival

Best sellers: perfume skin care, earphones, electronic accessories, home decoration [bedding, kitchen supplies

Best-selling site: Middle East

Back to school

Best sellers: electronic products, mobile phones, electric chests, wireless earphones, electronic accessories, office supplies, household storage

Best-selling site: Middle East

National Day

Best sellers: flags, party supplies, disposable plates, napkins, beach clothing, red clothing

Best-selling site: Singapore Station

Mountain Tour Festival

Best sellers: outdoor mountaineering products

Best-selling site: Japan Station

freedomsale

Best sellers: home electronics, kitchenware, home appliances, fashion, sports, games

Best-selling site: India

Obon

Best sellers: travel goods

Best-selling site: Japan Station

National Video Game Day

Best sellers: electronic games, game consoles, peripheral accessories

Best-selling site: Singapore Station

Super discount day

Best sellers: all categories

Best-selling site: Middle East

September

Campus Sports Season

Best sellers: children’s sports shoes, digital cameras, camcorders, memory cards

Best-selling site: Japan Station

Discount carnival

Best sellers: all categories

Best-selling site: India

The third quarter maternal and child category exhibition and sale

Best sellers: maternal and child products

Best-selling site: Singapore Station

Mexico Independence Day

Best sellers: all categories

Best-selling site: Mexico

School day

Best sellers: stationery, writing materials, Xie Gong software, books, notebook mats, green bags and other student supplies, mat products, clothing

Best-selling site: European station

Father’s day

Best sellers: men’s clothing, first sets, fishing rods, electronic products, outdoor sporting goods

Best-selling site: Australia

Labor day

Best sellers: gardening, outdoor groceries, food events, party supplies

Best-selling sites: U.S. Station, Canada Station

Diwali best sellers: best sellers in all categories: India

Respect for the Aged Day

Best sellers: clothes, shoes, electronic equipment, blankets, slippers, other products for the elderly

Best-selling site: Japan Station

Oktoberfest

Best sellers: alcoholic beverages

Best-selling site: Singapore Station

Technology Promotion

Best sellers: mobile phones, earphones, wearable devices, wireless accessories, mobile phone cases

Best-selling site: Middle East

October

Autumn Maple Season

Best sellers: hiking, mountain climbing, digital cameras, video recorders, memory cards, travel goods

Best-selling site: Japan Station

Middle East Electronics Show

Best sellers: electronic products

Best-selling site: Middle East

Canadian Thanksgiving

Best sellers: groceries and gourmet food, event and party supplies, dining utensils, baby clothes

Best-selling site: Canada

Halloween

Best sellers: special home decorations, special clothes

Best-selling sites: US, Canada, Europe, Australia, Japan

November

Winter in the Northern Hemisphere

Best sellers: winter clothing, winter outdoor products, warm products, household products

Best-selling sites: U.S. Station, Canada Station, Europe Station, Japan Station

Institutional and corporate peak season promotion

Selling best-selling products: computer and audio and video equipment, office electronic writing tools, tea room supplies, hotel fast-moving products, company decorations

Best-selling site: US station

Thanksgiving Day

Best sellers: groceries, gourmet food, baby clothes, kitchenware and meals, events and party supplies

Best-selling sites: U.S. Station, Canada Station, European Station

Black Five Net One

Best sellers: groceries, gourmet food, baby clothes, kitchenware and meals, events and party supplies

Best-selling sites: United States, Canada, Europe, Japan, Australia, India, Singapore

December

Ski season

Best sellers: ski clothing, ski supplies, humidifiers, virus protection products, masks, disinfectants, hot water bottles, thermal socks, underwear, boots and gloves

Best-selling site: Japan Station

Wardrobe Festival

Best sellers: winter clothing, plus size women’s clothing

Best-selling site: India

Year-end toy promotion

Best seller: toys

Best-selling site: Singapore Station

Christmas

Best sellers: all categories

Best-selling sites: United States, Canada, Europe, Japan, Australia, India, Singapore

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