What should be done during the new product support period to create a hit
There is currently no official information on traffic support to support this argument. Different people have different views on the new product flow period. There are two views on the market, one is 7–14 days, and the other is 1–2 months.
This support does not mean to directly import a lot of traffic to the link, but to give some direct exposure opportunities to the new link, so make good use of it.
When it comes to what should be done in the new product period, it is better to say that it should be more focused or what to pay attention to. Because whether it is a new product or a hot-selling product, it is inseparable from the daily work of operation (the core focus is drainage + optimization). A new product is on the shelves, which means that all links must be almost perfect, and it is possible to create a successful listing.
Preliminary operations need to focus on: increasing exposure. Start with keywords, advertisements, promotions, etc. to attract more traffic.
In the golden period of Amazon’s support for new products, I think everyone needs to do these steps:
1. Understand and make full use of the rules
Understand Amazon’s policies and rules, understand the cultural habits of the target site and the target group corresponding to the product, specify sales targets, pre-sale costs, sales plans, and be familiar with and master Amazon’s back-end operations and daily familiarity with various operational tasks.
2. Fully prepared products and ideas
When choosing a product to put on the shelves, you must first prepare for the preliminary research, whether it is market research, listing optimization, promotion plan, etc.
A new product (when selecting a product) must pass strict quality control, pain point analysis, improvement and optimization, etc. before it is put on the shelves; secondly, when it is put on the shelf (creating a listing), it is necessary to do a good job in the title, keywords, image promotion, selling point analysis, etc. Make sure to show it in the best possible way at one time, instead of thinking about selling it and then tinkering with it slowly, which would be a waste. Bottom line: Don’t hit the shelves without adequate preparation, not the best posture.
Specific to several basic points of listing success or failure:
①Title: (equivalent to “Euhun San”, the focus of the concentrated essence of the product, which plays the role of attracting the best attention)
The title weight is decreasing from left to right, the core keywords are in the front, the brand is in the middle, and the selling point is in the back. How to write the specific title, many sellers also have their own experience and mode.
②Key words: (equivalent to “lock”, customers look for “key” through “lock”, there are many matches, whether yours is the beloved “key” she is looking for)
New products are on the shelves, and there is no exposure and no traffic. At this time, in order to increase the possibility of capturing natural search results, it is very important to prepare the product-related keys in the early stage (whether it is referring to competitors or accurately analyzing and capturing software tools). It is necessary to involve big keywords, core keywords, and long-tail keywords as much as possible.
③Pictures: (equivalent to “posters”, customers are equivalent to “drama fans”, “movie fans”, etc., a wonderful “poster” can make people fascinated and follow you)
Main image: (try to have a prominent visual effect, and the pixel has a zoom function)
Attached picture: (color matching, corresponding display details, selling point, function and purpose, etc.)
④Five-point description: (equivalent to “confidential”, the customer is equivalent to the stealer, who can easily obtain the core secrets is equivalent to completing the task of stealing secrets)
Write out the biggest selling point of the product, stimulate the desire to buy, highlight the difference from other products in the market, write out the customer’s psychology and expectations, the scope of application of the product, and give the quality assurance of the product to ensure no worries.
⑤Detailed description: (equivalent to “instructions/storybooks”, customers are equivalent to learners, and the most direct answers can be found here)
Those who have A+ page authority should cherish the use.
Product functions, special selling points, target groups, specifications and size parameters, and use scene effects.
The focus is on attracting customers, grasping the needs, comprehensive presentation, and concise pages.
⑥The layout of Search Terms and other background settings.
3. Coordination with daily operations
Equivalent to “behind the scenes”, the customer can’t see, but he is important
For example: check sales and sales amount, handle emails and disputes, follow up on customer negative reviews, handle FBA shipments, new product development, check CPC advertisements, listing optimization, PMC work, data analysis work, etc.
4. Low price
Price management (previous planning and budgeting), planned marketing methods, and lowering prices are often the killer of new products, and it is also a more objective method. Generally, it will be 2–3 dollars lower than that of peer sellers, stimulating consumers. Psychological price error, so as to promote the transaction, in order to obtain a good Review, and promote a virtuous circle.
5. In-site advertising
Since there is no weight on new products, less exposure and less traffic, on-site advertising (PPC) is the first choice for new products.
Because PPC advertising has the advantages of accurate traffic and high conversion rate, it can get more exposure and traffic. In addition, if the store has product reviews, it will greatly improve the conversion rate of PPC advertising on the site.
6. Use FBA to ship
Equivalent to a “multiplier”, the customer is like driving a “classic car”, the effective guarantee of the “multiplier”, the power is not troubled
FBA Shipping Advantages:
①Increase Listing exposure and attract more prime traffic.
②Improve Listing rankings, help sellers get shopping carts, and improve customer trust.
③ Amazon professional customer service provides a full set of customer service and return processing services. The negative review feedback caused by logistics is not included in the ODR.
④ Participate in Amazon’s big promotions, such as LD, BD, etc.
Customer arrival time enjoy FREE Two-Day Shipping; FREE Same-Day; FREE 2-hour delivery.