What is Amazon Boutique Operations
The so-called boutique is an operation mode of refined operation.
The main purpose is to use FBA delivery and PPC paid advertising to make a product a hit.
The so-called FBA can be understood as: Amazon Logistics. You only need to send the product to Amazon’s warehouse, and Amazon will help you with everything that follows, including packaging, delivery, customer service, etc. You only need to pay Amazon for storage fees + logistics fees.
Using FBA logistics will have higher product weight, Amazon members will enjoy FBA next-day delivery service, and free shipping, but for users, FBA delivery has more advantages and higher conversion rates.
In general, the so-called high-quality product is a model of creating a single product as an explosive model, and huge funds are needed to support it in the early stage.
The steps of boutique operation:
The first stage, select products, research, and determine whether the products to be sold are infringing
In the second stage, purchase samples, calculate profits, take pictures and retouch pictures, put them on the shelves, and ship them
In the third stage, test the market, open advertisements, calculate profits again, and optimize listings
The fourth stage, according to the situation of each product, formulate the corresponding play
