How to quickly build a PPC framework for novices (dry goods are coming)
It’s Ching Ming Festival in two days. Everyone is ready to go to tomb-sweeping for a holiday. Before everyone else has a holiday, let’s have a wave of dry goods to share their practical exercises:
A super practical universal PPC ad group framework, whether it is new or old product promotion, or purposeful testing, this structure can be perfectly adapted. Hurry up and put it away to carry out a wave of earnestly. “Getting rich overnight” may not be far away from you.
Some veteran drivers are very familiar with them, so they can learn the new by reviewing the past. If they can add some differences and make inspirational collisions, it might be a miraculous effect.
How to do it, just like the picture above has helped you sort out the entire structure.
Under the advertising combination and the specific product model grouping, a series of all advertising constructions, whether it is SP, SB or SD, are implemented under the large advertising combination. The most important point of this advertising framework is the final segmentation of the ad group, because the advertising campaign represents your direction.
For example, advertising campaigns can refer to the purpose of testing styles, then:
Campaign 1=Testing
Ad group ABC=different styles
A-1234=ASIN of different color or size
Note that the variables need to be determined. Variables should not be more than one ad group, otherwise it will affect the final data presentation.
The direction of the advertising campaign is to test the different effects of SP ads, so the logic can also be as follows:
Advertising campaign 1=SP effect of different advertising models
Ad group ABC=different advertising mode=SP-automatic/SP-manual/…
A-1234=same color/size
…
There are still many forms that can be carried out. I will not take too much time for everyone to play freely. The overall logical framework is as shown in the table above. Combine the different phases of your own products and conduct different phases of effect testing. I believe that if you strictly follow this logical framework If you proceed, you will be able to get twice the result with half the effort, and you will be able to find out the problem easily without being dizzy by the disordered ad group.
If you still don’t understand later, you can leave a message and interact with everyone.
If you reorganize the existing ads through this ad group, the effect changes greatly, you can also come back and leave a message to inform me that this sharing is valuable.
If you like it, please pay attention to me, update your own dry goods from time to time, and look forward to meeting you.
