Amazon’s sales are getting worse
The trend of globalization is irreversible. Everyone lives and competes based on the big environment. No one is an independent individual. This time, it may be a big wave to wash the sand. “Only when the tide recedes will you know who has been swimming naked.” As an Amazon seller Or global sellers, to borrow the words of famous people, some market benefits may only be temporary. For enterprises, don’t focus on “waves”, but focus on creating value for users and getting them. The essence of the service is to produce cost-effective products to improve the user experience.
In the face of declining sales, what can we think about?
First, you can find the reason from the opponent
Because the increase in the sales volume of the opponent will easily lead to a decrease in our sales volume.
1) Promotion is a very effective method. You can pay more attention to various advertising spaces and channels on Amazon to see if your opponents have placed advertisements, and use advertisements to increase your store exposure and product order volume. You can also consider doing some promotion appropriately after considering the actual situation of your own marketing expenses.
2) Search for the title of your opponent’s brand or some hot-selling products on major social platforms, and pay attention to see if your opponent has cooperated in advertising or publicity recently.
3) You can also use Amazon’s third-party product analysis tool to conduct a detailed analysis of the recent evaluation growth rate of the opponent’s products to see if the other party has used other operating methods, such as evaluation, direct evaluation, etc., which can be a reference for your own needs. sexual data.
The second point is that you need to find the reason from yourself.
1) In fact, Amazon and our domestic Taobao are similar. Every buyer reads the reviews of the product, especially the negative ones, before buying. Therefore, it is very necessary to check your details page from time to time to see if there are any bad reviews, or how many bad reviews there are. Furthermore, the sudden surge in the return rate also greatly affects the weight and conversion rate of the product. Sellers need to carefully analyze the reasons for each negative review, whether it is caused by quality problems, logistics problems or problems with product descriptions, and specific problems need to be analyzed and optimized. If it is maliciously hacked by someone with a heart, the bad review can be covered by official complaints or other legitimate methods. If you really need it, you can also consider finding a service provider to delete negative reviews. .
2) You can still use third-party industry analysis tools to always pay attention to the recent hot-selling products in the industry, learn from the advantages of others, upgrade your own products more, and adjust your selection tendency according to the characteristics of hot-selling products. a method. Of course, you have to be yourself and increase the number of positive reviews and star ratings from customers, which is of great help to the store.
Last but not least, look at the phenomenon in terms of the industry as a whole
If the overall performance of the industry is on the rise, but your store is not very good, you need to carefully analyze the average conversion rate of the top sellers in the industry and compare your own conversion rate. The gap in the data indicators is very intuitive. Clearly tell you where the difference is, where the problem is, and then improve and optimize it according to your own situation.