Jul 5
About Amazon account association, a must-see for newbies!
In the past year or two, Amazon has carried out a major rectification of third-party sellers operating in violation of regulations on the platform. After the wave of fraudulent orders and bans, there has been a turmoil of linked accounts, which has led to many sellers being banned, and even serial linked bans. The anxiety brought by the continuous wave of bans to sellers is superimposed layer by layer, so let’s talk about Amazon account association today.
1. What is Amazon Account Linking?
Amazon requires that a company or seller cannot have multiple accounts, but only one account, that is, one country corresponds to one account. To put it simply, seller A can have accounts on sites in the United States, Canada, Japan, Italy, Spain, France, and the United Kingdom, but cannot have two accounts in the same country at the same time.
Second, the consequences of Amazon account association
When Amazon finds that there are two or more accounts associated, the following consequences will occur:
1. Compulsorily remove the product listing of the new account.
2, direct seal.
3. Close redundant stores. When discovered by Amazon that a seller has opened multiple stores on a site, the platform will require the seller to keep only one of them, and the rest of the stores will be closed by Amazon.
Linking Amazon accounts does not mean that the accounts will be immediately restricted, but if one of the linked accounts is penalized, it may spread to other Amazon accounts. Therefore, the seller does not allow the account to be linked, which can reduce the risk.
3. Amazon account related factors
About Amazon account association, a must-see for newbies!
Amazon has not made an official statement on account linking factors. In years of operation practice, Damei E-commerce has divided the association basis into two categories: software and software.
The following factors will be highlighted:
1. Browser fingerprints and cookies
Amazon will automatically record the user ID, password, browsing similarity, input method, typing habits, etc. when browsing the website through the web server, so as to determine whether the account is related, so sellers try not to use the background browser to do anything.
2. IP address
The seller must ensure that the IP is fixed. It is recommended to directly confirm with the operator whether it is an independent IP or a separate network cable.
3. Account information
Whether the company name, user name, phone number, email address, credit card account, address, payment account number, etc. are consistent, of course, most sellers will be careful to avoid it. However, some sellers reported that the same password may lead to store association, so they also need to pay attention. In addition, even if the seller’s application to open a store fails, the materials that have been submitted cannot be reused.
4. Product similarity
The SKU of the product and the listing picture should be different. If they are the same or overlap, Amazon will definitely determine that the two stores are related, and the product duplication information between each store should not exceed 30%. If the product is limited and the seller wants to publish all the products in multiple stores simultaneously, then do not converge on product images, descriptions, SKUs, etc., and do not use the exact same product information to publish multiple times in different accounts.
This Amazon “title wave” incident undoubtedly gave Chinese sellers a heavy blow. The aftermath has not subsided, sellers please remember not to touch the red line, compliance operation is the foundation!
In addition, behaviors such as image trademark infringement, tax issues, spoofing, illegal comments, selling fakes, and lack of relevant certification for products are likely to hit the red line, and sellers need to be more cautious.
